Molly Mutt is a pet brand creating durable dog beds and accessories designed for everyday life, from crate covers to car and home protectors. Their products are made with non-toxic materials and built to last, with a focus on reuse, easy care and reducing waste over time.

West Paw is a Montana-based pet brand that has spent nearly 30 years building toys, treats and accessories that are as good for the planet as they are for your dog. From ocean-bound plastic toys to regenerative beef treats and a closed-loop recycling program, they're showing the pet industry what it looks like to do things right.

Earthbath is a San Francisco–based pet grooming brand creating plant-based shampoos, conditioners, wipes and sprays designed for the health and happiness of pets, people and the planet. Its vegan, cruelty-free formulas are made without parabens, sulfates or phthalates, and are crafted with purposeful ingredients and responsible manufacturing practices.

Ruffwear is an Oregon-based outdoor dog brand reimagining gear with conscious design, from harnesses and coats to toys and bowls. With Bluesign® fabrics, PFAS-free products, renewable energy and a resale program through Ruffworn, they’re proving that what’s better for the planet can also be better for our pets.